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ABU DHABI / Emirates Business
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) launched a 45-day promotional push at the UAE-Saudi Arabia border with a selection of hotels, resorts, attractions and the emirate’s entertainment destination of Yas Island to capitalise on an unprecedented surge in tourist arrivals from Saudi Arabia and neighbouring GCC countries during the summer and the Saudi National Day period.
Targeting residents and visitors crossing the Al Ghuwaifat border crossing until 30th September under an Abu Dhabi Welcomes You! theme, Abu Dhabi’s tourism stakeholders including Tourism Development and Investment Company, Yas Island, Jannah Hotels & Resorts, Rotana Hotels, and Danat Hotels & Resorts will be promoting their hospitality brands at the border activation, assisting travellers with on-site bookings. Additionally, TCA Abu Dhabi’s visitor information teams will be onsite throughout the day providing useful information for visitors as well as distributing giveaways and collaterals. Popular food trucks Pink Burger, Hot Box, Burgeritch, Casa La Tina and Ice Cream Lab will also be present to offer visitors gastronomical fayre, from appetising burgers to scrumptious tacos.