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Bloomberg
Swiss watch exports jumped 25% in February as US buyers kept driving a post-pandemic rebound in demand for pricey timepieces.
The US remained the top market with a 15% share while China accounted for almost 12% of the nearly 2 billion francs ($2.1 billion) in total monthly exports, the Federation of the Swiss Watch
Industry said.
American consumers who saved cash during pandemic lockdowns have been the engine of the market recovery. The US overtook China as the largest destination for Swiss timepieces in 2021 for the first year in more than a decade.
Exports to the US climbed 33% in February.
Shipments of watches costing more than 3,000 francs continued to drive the bulk of sales, increasing in value by 28%. Watches priced at between 500 francs and 3,000 francs rose 16%, while those worth less than 500 francs rose by 4.8%, the trade group said.