The Gulf Time Newspaper One of the finest business newspapers in the UAE brought to you by our professional writers and editors.
Bloomberg
Shake Shack is staying away from vegan burgers, at least for now.
The fast-food chain, known for its Pat LaFrieda beef and fries, is watching the vegan-burger trend that’s been turbocharged by Beyond Meat Inc’s massive post-IPO stock rally. But Shake Shack isn’t ready to get on board, according to CEO Randy Garutti.
First, the chain, which made its name taking “classic American menu items and doing them better,†wants to see if the buzz has staying power. “If people keep coming back for these products, once this euphoria moves past its initial stages, then let’s listen and learn and we’ll see,†Garutti said.
For now, the company is testing a vegetarian burger that was created in-house in about 20 restaurants, including some in New York. Shake Shack, which started as a hot dog stand in New York’s Madison Square Park, now has nearly 240 locations, including about 100 overseas.