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Bloomberg
LVMH’s Sephora beauty chain said it will open more than 60 stand-alone US stores this year in addition to the hundreds of shops already planned at Kohl’s Corp locations, betting big on a resurgence of retail foot traffic as the pandemic wanes.
The expansion will take place in the Pacific Northwest, Los Angeles and the South, with plans to open stores in Dallas, Houston and Austin, Texas, as well as Nashville, Tennessee, Sephora said. The brand currently has 452 stores in the US, according to a company spokeswoman.
The first 200 Sephora locations within Kohl’s stores will also begin opening this year. Sephora locations are concentrated in urban markets, and entering Kohl’s will give it access to a suburban customer base.