Saudi-Media Zone Authority deal to boost region’s media sector

Dubai / WAM

The Media Zone Authority (MZA) – Abu Dhabi, the regulatory body of twofour54, and the General Commission of Audiovisual Media (GCAM) of Saudi Arabia signed on Saturday a Memorandum of Understanding (MoU) that will see both organisations collaborate on efforts to help grow the media sector in the region. The agreement aims to strengthen ties between both organisations, enhance the sharing of experiences and knowledge, and collaborate on initiatives that will support Saudi Vision 2030’s goal to foster job creation and enable the establishment and growth of SMEs in the media sector.
The deal was signed by Maryam AlMheiri, CEO of the Media Zone Authority – Abu Dhabi and twofour54, and Redha bin Mohammed Al Haidar, General Supervisor of GCAM, during a special ceremony hosted in twofour54. AlMheiri said: “At MZA, we actively support the growth of the region’s media industry as it contributes significantly to local GDPs
and is a key economic driver in supporting governments’ diversification efforts.”