Samsung to open London store to rival Apple

Bloomberg

Samsung Electronics Co. has agreed to a deal to open a new space in London’s King’s Cross district which will serve as a showcase for its products and technology, two people with knowledge of the plan said.
The technology giant is finalising details to lease the 20,000 square feet top floor of the under construction Coal Drops Yard mall, which has been designed by Thomas Heatherwick, the people said, asking not to be identified because the plan is private.
The space, under the kissing curved roof of the former Victorian coal store, will be similar to Samsung’s 837 site in New York’s Meatpacking district, which the company describes as “not a store, but a new kind of place filled with ideas, experiences and Samsung’s cutting edge devices”, according to its website.
A spokesman for Samsung said the company does not comment on rumour or speculation.
Technology giants including Microsoft Corp. and Samsung have been opening luxurious new show rooms around the world, following in the footsteps of Apple Inc., which has used a network of sleek stores.