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Dubai / WAM
In the first week of the current school year, the Roads and Transport Authority (RTA), has installed ‘smart signs’ to interact with motorists whilst driving in school zones.
The smart signs are capable of detecting and displaying driving speeds, and sending direct friendly messages to the motorists through expressive emoticons. According to a statement released by RTA, these facial expressions reflect drivers’ psychological mindset, coupled with tips relating to the driving speed as the vehicle passes by the devices and
sensors installed near school zones.
Maitha bin Adai, CEO of RTA Traffic and Roads Agency, said, “Phase I of the project was tentatively commissioned in five areas in the first week of the school year, including Muhaisnah 1, Al Mazhar, Al Wasl,
Al Garhoud and Al Safa.”
The smart signs can shape drivers attitudes and harness them to serve the traffic safety objectives in Dubai.