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DUBAI / Emirates Business
Beautyworld Middle East 2019, region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing opened in Dubai on Monday, featuring 1,790 exhibitors from 66 countries.
Running until April 17 at the Dubai International Convention and Exhibition Centre, the 24th edition of the annual three-day event was opened by His Excellency Eng. Dawood Abdulrahman Al Hajiri, the Director General of the Dubai Municipality.
According to analysts Euromonitor International (EMI), the retail value of the beauty and personal care market in the Middle East and Africa (MEA) is estimated to be worth $34.9 billion in 2019, an eight percent increase over the previous year ($32.4 billion).
That figure is projected to grow to be worth $43.4 billion in 2022 according to EMI, making the MEA region one of the fastest growing markets in the world for cosmetics, skincare, fragrances, hair care, men’s grooming, personal care and hygiene.