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RAS AL KHAIMAH / WAM
Ras Al Khaimah Tourism Development Authority (RAKTDA), is holding a series of roadshows targeting key Eastern European countries to promote the destination, highlight the emirate’s latest product developments and unique offerings.
A delegation from the authority visited the cities of Budapest, Bucharest, Bratislava, Moscow, Kazan, Novosibirsk and St. Petersburg over the course of two months, and met with various tourism bodies, local government entities, private sector representatives, and other partners from the travel and tourism sector.
Eastern European markets are the main contributor to the emirate’s inbound tourism. In 2018, Russia, Romania, and Hungary recorded double-digit growth in the total number of visitors to Ras Al Khaimah year-on-year, accounting for an increase of 17.1 percent in visitors from Russia, 29.7 percent from Romania, and 11.4 percent from Hungary.
“International visitors are significantly important to Ras Al Khaimah, and we believe our roadshows in Q1 served as a great vehicle to tell our story, and to continue to raise awareness about our spectacular products and diversified destination offerings, featuring year-round sunshine that our European visitors are especially keen to have,” Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority, said.
Last year, he noted, the authority exceeded its goals and recorded a 10 percent increase in the total number of visitors’ year-on-year, with remarkable growth in Eastern European markets. “This gives us confidence in our ability to reach our new Destination Strategy goals, which aims to attract close to 1.5 million visitors to the emirate by 2021 and 3 million visitors by 2015,” he added.
The roadshows widely focused on highlighting Ras Al Khaimah’s summer campaign that featured the destination’s most diverse offerings that are ideal for families looking for holidays of sun, fun and adventures. In addition to some of the emirate’s latest products and other cultural and adventure products that the emirate is further developing.