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Dubai / Gulf Time
With the attendance of Sultan Butti bin Mejren, Director General of Dubai Land Department, Ahmed Al Bawardi, CEO of Tanami Arabia Co. and Chairman of Ektimal Sports Co., Humphrey Cobbold – Chief Executive Officer of PureGym UK and Turki Al Rajhi – Partner at Al Rajhi Holdings, PureGym Arabia, the franchise partner of PureGym Group in the Middle East, opens its first club in the UAE. The brand new gym, located in the Avenue Mall, Nad Al Sheba, in Dubai, will provide members with access to high-quality, affordable, and flexible fitness.
PureGym Arabia opened its first gym in the Middle East in Riyadh in November 2021 and has seen sustained demand for PureGym’s proposition ever since, with 10 gyms now open in the Kingdom of Saudi Arabia (KSA). Following the success of the gyms in KSA, PureGym Arabia has launched its first gym in the UAE. This market also has enormous potential and significant demand for value fitness.
PureGym Nad Al Sheba will be remain open 24 hours a day, 7 days a week, providing complete flexibility for members to work out when it suits them.
The low-cost, no-commitment memberships at PureGym, currently starts from AED119 + joining fee. Members can choose from core or plus monthly memberships and won’t be locked into lengthy contracts.
The members will get access to state-of-the-art facilities with a large free weights area, spacious cardio zone, cycle studio, +220 pieces of kit including battle ropes, plyo boxes, and TRX, as well as a range of classes, personal trainers, and a ladies-only area.
PureGym Arabia plans to open its second gym in Dubai in Al Barsha next week and has ambitions to open over 20 gyms across the UAE in the medium term.
Humphrey Cobbold, CEO of PureGym Group, commented: “It is hugely exciting that we have opened our first franchise gym in the UAE. Following our successful openings in Saudi Arabia over the last year, the UAE was an obvious choice to continue our expansion across the Middle East as a fast-growing and dynamic economy with an increasing focus on health and a strong demand for value fitness. We now have a presence in six markets globally. We are pleased to be enabling greater access to affordable fitness at a time when boosting people are mental and physical health has never been more important.â€
Susan Turner, CEO of PureGym Arabia, added: “Opening our first gym in the United Arab Emirates marks a significant milestone in our company’s growth. We are thrilled to bring our unique approach to fitness to the people of UAE. We are committed to providing our members with the best possible experience, and we can’t wait for them to see what we have in store for them.”