Palma Holding inks MoU for its AED1.5bn Serenia Residences project

DUBAI / Emirates Business

Palma Holding, which operates across three main divisions including Real Estate Development, Sales and Leasing and Property Management, announced that it has signed partnerships with four premium brands – Dada, DEDON, Molteni&C and TechnoGym – for its luxury Serenia Residences development. The AED 1.5 billion project is taking shape as the only exclusively residential community on The Palm Jumeirah’s Crescent, and is due for completion in December of this year.
Kareem Derbas, CEO and Founder of Palma Holding, commented: “We are delighted to be nearing the end of our construction journey at Serenia Residences, which once complete will stand as the most exclusive beachfront residence in the city.”
Owners at Serenia Residences’ full floor penthouses will find exceptional kitchens created by DADA’s team of expert Italian designers, who bring a wealth of international experience and flair to create functional and innovative kitchens.
Outdoors, DEDON, the most exclusive line in the world for outdoor furniture, will be providing Serenia Residences with hand-woven luxury furniture including its signature sun loungers and tables, which combine modern technology with luxurious craftsmanship. Residents will also have full use of a state-of-the-art equipped from TechnoGym – a world leader in the fitness and wellness solutions sector that has equipped 65,000 wellness centres and over 100,000 homes around the world.
Serenia Residences features beachfront living at its finest and promises an unrivalled lifestyle, inviting residents into a world of architectural excellence and modern interiors, with an array of outdoor facilities and bespoke services. Designed by famous architect Hazel Wong, the Serenia Residences project features contemporary architecture and layouts that are unique to the Palm Jumeirah. The project includes 250 units, with apartments that range from one to four
bedrooms and penthouse suites.