Now, Twitter to stream US college sports

(FILES) The logo of social networking website 'Twitter' is displayed on a computer screen in London in this September 11, 2013 file photo. Twitter announced on September 12, 2013, in a tweet, that it has submitted papers for a stock offering, the most hotly anticipated in the tech sector since Facebook's last year. "We've confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale," the company tweeted. Talk of an initial public offering (IPO) has circulated about Twitter for some time, and the Wall Street Journal estimated the company founded in 2006 is worth some $10 billion. Twitter has become one of the fastest-growing and most influential social media services, used widely by celebrities, journalists, politicians and others. AFP PHOTO / LEON NEAL /FILES

 

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Twitter recently announced a deal to stream US college sports matches, boosting its live television offerings as it tries to lure more users and revenue. Twitter will be the top streaming partner for PAC-12 Plus, a broadband network of live events produced by the dozen universities in the conference, according to the organisation.
At least 150 games are to be streamed on Twitter during the coming academic year.
“Twitter is the fastest way to find out what is happening in live sports,” Twitter chief financial officer Anthony Noto said in a joint
release.
“Our partnership with the Pac-12 Networks will give sports fans a great way to view live sporting events along with the live Twitter conversation they are already accustomed to.”
The alliance promised to raise the exposure of PAC-12 games, making the events easily available on a service many fans already use, according to PAC-12 Networks president Lydia Murphy-Stephans.
A roster of school-produced events focused on Olympic sports was to include soccer, volleyball, gymnastics, baseball, ice hockey, swimming, track, tennis and water polo.
Matches will continue to be streamed online at pac-12.com.
The two most followed sports, basketball and US football, were not mentioned as part of the streaming partnership. Those college sports typically generate hundreds of millions of dollars in revenue from cable or television broadcast
contracts.
Twitter has been beefing up its live streaming offerings. Earlier this week it announced that it will livestream Bloomberg financial news offerings and has a deal with CBS to livestream the upcoming Republican and Democratic party conventions.
Twitter collaborated with cable sports powerhouse ESPN on a Wimbledon tennis tournament finals stream last week.
The San Francisco-based company announced a US$10-million deal in April with the National Football League to stream professional US football games.
Twitter is diving deeper into streaming as it strives to boost active user ranks, which stagnated at the start of this year. The company has yet to make a profit.

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