Moro Hub organises ‘Powering a Sustainable Digital Society’ forum

Dubai / WAM

Moro Hub, a subsidiary of the digital arm of Dubai Electricity and Water Authority (Digital Dewa), organised the “Powering a Sustainable Digital Society” forum and highlighted the importance of sustainable digital transformation.
The forum, held at InterContinental Dubai Festival City, focussed on the private and public sectors leveraging the latest technology and applications to deliver innovative digital experiences to meet their sustainability goals.
Mohammad Bin Sulaiman, CEO of Moro Hub, opened the forum, and it was followed by the insightful presentation of Samah AlHajeri, Director of Cooperatives and Strategic Reserve, Ministry of Economy on Sustainability in The Digital Age.
Digital leaders from Moro Hub, leading technology experts, industry leaders and stakeholders from different industries in the UAE gathered at the forum to explore trends shaping the new digital reality. Sean Patrick O’Brien, Head of Public Services and Healthcare at SAP, and Sherif Ghaleb, Head of Industries and Value Advisory, spoke about the next generation of Metaverse, “MEGAVERSE” and its future in the government sector and running a sustainable business in the time of economic challenges respectively. Joseph Musolino, Customer Advisory Strategic Consultant, and Grozdana Maric, Head of Fraud and Security Intelligence at SAS, spoke about Driving Digitisation with Analytics. Bert Vanaken, Chief Executive Officer, WMW highlighted the importance of Internet of Things (IoT) – The Indispensable Link For Sustainability, Sujit Nair, Director Cloud and Digital Services at Moro Hub, discussed the Green Data Centre and Cloud Services, while Mohammad Almalik, Director, Cyber Defence Services at Moro Hub, shared valuable insights on Cyber
Security in this digital age.
The forum also hosted an insightful panel discussion moderated by Osama Butt, Director at Deloitte Consulting, Middle East, featuring digital leaders from Roads and Transport Authority, Dubai Health Authority, Enoc, Dubai Islamic Bank, Dell Technologies and Huawei, who discussed how organisations could drive a sustainable transformation in the new digital economy.
“Building a digital-first business and running a sustainable digital enterprise are inter-connected and do not take place with only heavy investments in the latest technology. Several critical factors and imperative steps must be considered for an organisation planning to make this shift. Most importantly, it requires understanding the key business pillars that can drive the strategy, designing the right innovation models, architecting the right collaboration ecosystem, and identifying the best technology that fits the business strategy. The forum was an effort to design these innovation models that can help business organisations embrace sustainability in their digital-first strategy,” said Bin Sulaiman.
“The last two years have seen accelerated digital transformation across businesses worldwide. This acceleration has sparked a shift in business models from the traditional digital transformation towards a sustainable digital-first move. From enabling innovative and agile business systems to improving customer experience and transforming the business, organisations today realise that moving their business from digitally transforming to running a sustainable digital enterprise is the future. We are glad that this forum paved the way for the best minds to come together and discuss expert insights and way forward to a clean digital future,” Bin Sulaiman added.
Spearheaded by the sponsoring partners SAP, Dell, SAS, Huawei and Fortinet, the forum was a ground-breaking platform for networking, discussing best practices and setting new trends and benchmarks.