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Dubai / WAM
The ‘third wave’ coffee movement is fuelling the growth of the Middle East’s coffee industry, which is expected to climb to $4.4 billion by 2021, according to Euromonitor International.
The new movement has seen a shift in consumer appreciation of coffee as an artisan, specialist and quality experience, rather than a commodity.
As a beverage with multi-cultural appeal, coffee consumption in the region is growing twice as fast as the global average, putting pressure on the food service industry to stay relevant to customers. Providing a solution to meet the demands of this changing landscape, Dubai International Hospitality Week (DIHW) is the ultimate platform for the full spectrum of coffee sourcing, said a statement.
Taking place from September 18 to 20 at the Dubai World Trade Centre, the three-day event encompasses six trade shows under one roof, to source the very best coffee supplies, from high-tech coffee machines to specialist beans from across the world.
Trixie LohMirmand, Senior Vice President, Exhibitions and Events Management (DWTC), said: “Coffee has long been a beverage enjoyed cross-culturally, and a profitable item on the menu.†“However, a changing coffee culture has meant that the food service industry must be adaptable. Everything from the cafe dining experience and the trained baristas, to t
he origins of the beans, should
be strongly considered to remain
competitive in the market,†she said.