Mega-events to draw $44bn in UAE tourism value by ’20
Dubai / Emirates Business Virtual reality concerts and matches, augmented reality apps, and immersive audiovisual will catalyze $44 billion in UAE tourism receipts by 2020, and transform the live entertainment and mega-event experience for millions of people across the Middle East and Africa. With the UAE enhancing its role as a global leisure, tourism, and entertainment hub, it is set ...
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