OnePlus shows how to become India’s top smartphone seller
Bloomberg India is arguably the world’s toughest smartphone market — just ask Apple. Yet Chinese manufacturer OnePlus has found a path to success in the country of 1.3 billion. As Pete Lau, OnePlus’s co-founder and chief executive officer, describes it, OnePlus targeted younger users with stylish and affordable Android-based phones. Rather than plastering shops with ads, student ambassadors promote the ...
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