FAB unveils AI tool to monetise payments data to raise sales
ABU DHABI / WAM First Abu Dhabi Bank (FAB) has announced the launch of “Super Surprises”, a new artificial intelligence (AI) tool that monetises payments data through effective campaigns resulting in increased sales and new customer footfall for merchants. “Super-Surprises” is the latest of the offerings under the bank’s “Payment as a Platform” and is built on analysing spending behaviour ...
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