Maserati comes to Sharjah

Al Tayer Motors, the official importer-dealer for Maserati vehicles in the UAE, has opened its first showroom and service centre for the Trident marque in Sharjah.
The facility was inaugurated by Harald Wester, Chief Executive Officer of Maserati S.p.A, in the presence of Al Tayer Motors officials including HE Ahmed Al Tayer, Director; Dr. Tariq Al Tayer, Director; Ashok Khanna, Chief Executive Officer; Hossam Hosni, General Manager Luxury Auto; Boulos Massoud, General Manager Aftersales, and Umberto Cini, Managing Director, Maserati Middle East, India and Africa.
Speaking about the opening, Al Tayer Motors Chief Executive Officer, Ashok Khanna said, “In keeping with our commitment to bring the iconic brands that we represent closer to our clients, we are pleased to officially open the first Maserati showroom and service centre in Sharjah, the third in the UAE after Dubai and Abu Dhabi. We look forward to providing a fulfilling ownership experience to clients in Sharjah and beyond.”
Spanning more than 5,600 square feet, the state-of-the-art showroom is located within the largest Al Tayer Motors facility in the Emirate on Sheikh Mohammed Bin Zayed Road near Sharjah airport and brings distinctive Italian design flair, luxury and motorsport pedigree to its automotive sector. The showroom has a visitors’ lounge, a section for Maserati merchandise and a configuration area where clients can customise their cars to suit their requirements.
The facility also features a 3,200 square feet service centre with five dedicated work bays making it very convenient for clients from Sharjah and surrounding areas to service their cars.
Umberto Cini, Managing Director, Maserati Middle East India & Africa said, “The UAE is a very important market for Maserati. Extending our footprint to Sharjah and the Northern Emirates is a logical next step and we would like to thank Al Tayer Motors for their commitment to the excellence for our brand.”
—EB