Bloomberg
German carrier Lufthansa has posted a seat on a plane as an Airbnb listing, in a new, interesting sales tactic aimed at filling seats. Posted under the heading, “Luxury Awaits Above the Clouds,†the listing is for a return flight from Frankfurt to New York in a premium economy seat for €699 ($775 USD).
“Our cabin isn’t in the woods, but
in the sky!†reads the listing. “Personal food and beverage service at 910km/h. Multimedia entertainment is included in our Lufthansa Premium Economy Seat from Frankfurt to
NYC and WiFi is available. Includes return flight.â€
Under the descriptors, the bed type is listed as “couch,†and room type is filed under “shared room.†The amenities are likewise limited to air conditioning, wifi and heating, with many other features like washer, dryer and free parking crossed out.
Under house rules, fliers are reminded that there’s no smoking; that it’s not suitable for pets; and no parties are allowed. The strategy, however, isn’t just a novel new way to advertise flights, points out Quartz.com, but a tactic aimed at spreading its wings and boosting sales.
In its latest financial update, the airline lowered profit expectations citing political instability in Europe and terror-related travel fears for the drop in ticket sales. “Advance bookings, especially on long-haul routes to Europe, have declined significantly, in particular due to repeated terrorist attacks in Europe and to greater political and economic uncertainty since the original forecast was made in March.â€
Meanwhile Dutch carrier KLM once offered adventurous aviation buffs the chance to sleep in a jet, grounded at Amsterdam’s Schiphol airport.