Leaders Sport Business Summit Abu Dhabi returns in March

Abu Dhabi / WAM

After a one-year hiatus, Leaders Sport Business Summit Abu Dhabi, in partnership with Abu Dhabi Sports Council (ADSC), returns to the world-renowned Yas Marina Circuit on March 16-17.
Leaders will host two days of exclusive insight led content from leading global sports organisations and local entities.
Over 400 industry leaders from every corner of the world will gather to explore the new dynamics of global sport, exploring four core topics: Leadership, Technology, Creativity and Experience.
The Leaders Sport Business Summit will see leagues, teams, broadcasters, brands, agencies, and other specialist service providers all descend on the Middle East. International delegates will join those from the GCG providing the opportunity to connect, build new relationships and foster those already in place.
Major global sport properties will present on the next big trends and best practice, along with the GCC local speakers sharing insights on how the region is developing and where the long-term opportunities lie.
Leaders will host this event at the state-of-the-art Yas Marina Circuit, providing those in attendance with an unforgettable experience and a taster of the incredible sports facilities the UAE capital has to offer. Abu Dhabi has led by example throughout the global pandemic by continuing to host major events, sporting and otherwise, in a safe and hospitable manner despite the recent challenges. The Leaders Sport Business Summit will therefore explore this and the new dynamics of global sport.
Aref Al Awani, Secretary-General of ADSC, said, “Abu Dhabi, and the UAE, has undoubtedly become the place to be for sport, with world-class state-of-the-art facilities, it is a prime location to host events. It is fantastic to see the return of the Leaders Sport Business Summit Abu Dhabi for 2022 as the most influential senior figures in sport business can come and experience a world-class event in the impressive Yas Marina Circuit.”
There has been a range of speakers at previous editions of the Leaders Sport Business Summit, including Sheikh Rashid bin Humaid Al Nuaimi, Chairman of the UAE Football Association; Denise Barrett-Baxendale, CEO of Everton FC; Lawrence Epstein, COO of UFC; Jeff Slack, Managing Director at Aston Martin Cognizant Formula One Team; and Farhan Ahmed, Strategic Partnerships Director at Twitch. This year, over 20 world class speakers will present to a network of global attendees.
Laura McQueen, Leaders Managing Director commented on the return of the event, “We’re delighted to be back on Yas Island for the Leaders Sport Business Summit Abu Dhabi. The industry is changing at a rapid rate post pandemic, leading to new opportunities across technology, leadership, creativity and experience to bounce back in 2022.
“Over the course of the summit, we’ll explore the new dynamics of global sport with industry leaders providing practical insights and extensive expertise. We’re especially excited to be back on the ground working alongside our longstanding partners, the Abu Dhabi Sports Council, without whom this event wouldn’t be possible. We’re working together to build a first-class experience for international and local delegates so it’s not one to miss.”