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Bloomberg
JetBlue Airways Corp has yet to start New York-London service and already has been forced to trim the schedule as travel restrictions hobble demand.
“We’ve all been very frustrated the corridor hasn’t opened,†Chief Executive Robin Hayes said. “There’s no reason not to open it. It’s not data driven.â€
The carrier will fly its once-daily route between New York’s John F Kennedy International Airport and London’s Heathrow starting from August 11 but will “bring down some of the flying†in September, he said on a quarterly earnings call.
The airline will adjust the schedule monthly after that to match demand, Hayes said. JetBlue didn’t elaborate on plans for flights from New York to London’s Gatwick Airport, which are set to begin from September 29.
The Covid-19 pandemic has hammered the normally highly competitive trans-Atlantic market since the New York-based carrier revealed plans in 2019 to join the fray. JetBlue has vowed to undercut “obscene†business-class fares on the route to woo travellers and has touted a remodeled premium-class cabin as well as added leg room in coach.