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In response to the lifestyle of hijabi women in the Middle East, and with a focus on balancing modesty, activity, and style, Glowmode, a leading brand in high-performance and stylish activewear, showcased its new Modest Activewear Collection of modest activewear to its core users during an event held in Dubai.
The collection was inspired by Glowmode’s observation of the challenges faced by hijabi women in the region, particularly the difficulty of finding activewear that is modest, stylish, functional, and affordable at the same time. Women often resort to alternatives that are uncomfortable or impractical, lacking the confidence and comfort they deserve—hence the idea behind launching this collection.
Through this collection, Glowmode aims to redefine modest activewear in the fashion world by offering stylish designs and high-quality, functional pieces. The event highlighted the CoolFlow™️ fabric technology, design philosophy, and key product features, while giving participants the opportunity to experience the practical benefits of the products firsthand, including lightweight comfort, breathability, and sun protection.
In this collection, the brand collaborated closely with Reem Eltaweel, a respected influencer in the Middle Eastern modest sports community. Her personal insights into the challenges hijabi women face helped shape key decisions around fit, fabric, and functionality, ensuring the pieces are both stylish and truly practical for everyday movement.
The event also conveyed a clear message to hijabi women in the Middle East: Glowmode understands their needs, respects their culture, and is committed to supporting their active lifestyles and daily routines with carefully designed, high-performance products.
With the approach of Ramadan, maintaining fitness and exercising becomes especially important to stay healthy and active while fasting. Through the Modest Activewear Collection, Glowmode offers flexible and practical designs that allow hijabi women to exercise comfortably and safely, whether in the early morning before fasting or after iftar, while maintaining breathability, comfort, and style. The pieces also allow seamless transition from workouts to daily activities, supporting an active lifestyle even during the holy month.
Glowmode’s activewear empowers women in the Middle East to look and feel their best, with designs that align with their daily pace of life. By positioning Dubai as a key strategic hub, this small yet highly targeted event aimed to establish Glowmode’s professional and trustworthy first impression in the Middle East’s modest fashion market, accelerating the adoption of new products and supporting the brand’s regional expansion.