Fun, fresh, confident, stylish and distinctive

Our Correspondent
EMIRATES BUSINESS

With over 60 years of High Street fashion retailing experience, River Island is renowned for stylish and affordable fashion.
River Island brand manifesto is to be fun, fresh, confident, stylish and distinctive, and the unique touches the brand brings collections that allow it to stand out from the rest of the British High Street. With an offering of great going out looks and occasion wear that sit alongside the core offering of stylish separates, denim staples and a fantastic range of accessories across women’s, men’s and children wear, River Island is the High Street destination for affordable, fast paced
fashion.
River Island has recently launch edits third Studio collection,apremium rangeof sophisticated wardrobe investment pieces.  Designed specifically as achic core range, the Studio collection consists of constructed separates, dresses, footwear and accessories in luxe fabrics with an emphasis on statement silhouettes. This exclusive range will be available in select River Island stores in Kuwait and the UAE.
Almost all its products are designed by a team of in-house design experts and who are proud that they can deliver fabulous new fashion in-store on a weekly basis. With over 350 stores across the UK, Ireland and internationally, and plans to further expand throughout Asia, the Middle East and
Europe.
Naomi Dominique, Design Director Island, said, “River Island Studio showcases a core offering of premium pieces, with emphasis specifically being on the construction and quality of the product. Our Mustique collection remains focused on mixing premium designs with quality fabric, shape and finish, creating an edited range of classic summer pieces with a bohemian edge.”
Formed of 31 pieces, the summer Studio collection has a Bohemian laid back feel. With a natural progression into a spring colour palette of golden beige, sand and off-white, mixed in with midnight blue and pops of colour, the design inspiration behind the range was to capture70’s gorgeous glamour whilst maintaining a slick ‘cool girl’ essence.
Offering a capsule edit of effortless summer daywear mixed in with wow icon pieces, a scarf print sleeveless two-piece suit perfectly encapsulates relaxed statement dressing, pairing loosely structured silhouettes against a vibrant triangular print in cool neutrals with flecks of cerulean blue and brown.
A luxe heavily embellished micro short and collarless jacket combo in safari shades accented withintricate blue and gold beading is perfect for summer festival dressing, whilst vibrant tones of scarlet red and teal adorn block colour maxi dresses, wrap dresses and longline separates in chevron knits, perfect for a summer holiday escape.
Lace-up detailingcontinues through into this edit from the previous early spring offering, with a navy suedeeyelet detail tunic style dress being the standout piece of the collection creating vibes of ‘midnight summer luxe’.