Bloomberg Just like some millennials, the new Sears is counting on a hand from their parents. Baby boomers are the ticket to luring in the coveted group of young consumers, who are currently in the process of starting households and loading up on appliances, beds and other staples, according to Peter Boutros, the company’s chief brand officer and president of …

Bloomberg Tennis star Naomi Osaka surprised industry watchers by signing an endorsement deal with Nike Inc, switching from the US sports brand’s biggest rival, Adidas AG. The sports world had been anticipating that Adidas would pay a record sum to renew a clothing endorsement with No. 1-ranked Osaka, who seized global media attention by defeating Serena Williams at the US …

Bloomberg Alarmed at Amazon.com’s rapid growth in Europe, grocers are considering fighting back with the help of a tiny Portuguese startup. Sensei, a 16-month-old technology company based in Lisbon that’s backed by Germany’s Metro AG and Portugal’s Sonae SGPS SA, is pitching its technology to European supermarkets as they race the e-commerce giant to open the region’s first checkoutless stores. …