Bloomberg In the quest to command higher fares and traveler loyalty, airlines are constantly scrambling to market their onboard services as better than Brand X. These days, one highly visible battleground is directly in front of you: the seatback screen. While such displays are firmly entrenched aboard long-haul fleets, helping pass the hours during ocean crossings, there’s a deep difference …

Sharjah / WAM The Emirates Red Crescent (ERC), launched a new humanitarian initiative titled, ‘Orphans Kafalah Programme’, to support 10,000 orphans in 25 countries, under the slogan, ‘Be Their Families’. The programme was launched on social media and SMS in cooperation with Etisalat, and is being promoted in malls for three days around the country, including in Yas Mall, Abu …

Abu Dhabi / WAM The International Air Transport Association (IATA), presented its latest study on the importance of air transport to the UAE showing that ongoing prioritisation of aviation as a key strategic asset could generate an additional 620,000 jobs and an extra $80 billion in GDP for the nation’s economy by 2037. According to the IATA study, air transport’s …