Bloomberg Google lured billions of consumers to its digital services by offering copious free cloud storage. That’s beginning to change. The Alphabet Inc unit has whittled down some free storage offers in recent months, while prodding more users towards a new paid cloud subscription called Google One. That’s happening as the amount of data people stash online continues to soar. …

Bloomberg Following fits and starts, Apple Pay has become the top mobile payment method at brick-and-mortar stores in the US, according to research firm EMarketer. Apple Inc’s payment service will have 30.3 million users in the US this year, compared with 25.2 million for the Starbucks payment app, EMarketer estimated. Starbucks Corp had been the leader, with innovative features that …

Bloomberg Flying taxis, once the purview of science-fiction films such as The Fifth Element, might soon be a staple of urban transport, as better batteries and innovative designs make it cheaper, cleaner, and quieter to travel short distances by air. Citigroup thinks sales of air taxis could reach $5 billion a year by the end of the next decade. Two …