Bloomberg Puma SE’s chief executive officer put a brave face on the coronavirus crisis in China, forecasting a 10% gain in revenue this year. “Long-term, this will not have an impact on our industry and our brand,” CEO Bjorn Gulden told journalists. “Can we reach the guidance or not? We will do everything we can.” Puma shares surged as much …

Bloomberg Forever 21 Inc’s new owners plan to keep most of the fast-fashion chain’s US stores open under a new chief executive officer in the coming weeks when it emerges from bankruptcy. Owners Authentic Brands Group (ABG), Simon Property Group Inc and Brookfield Property Partners LP are talking with other landlords about keeping as many of its 448 US stores …

Bloomberg L Brands is selling a controlling stake in Victoria’s Secret to Sycamore Partners, giving the ailing apparel chain a chance to rehabilitate its image and sales outside the glare of public markets. Under the deal, Sycamore Partners will buy 55% in the chain and take it private, leaving L Brands with a minority stake. L Brands’ billionaire founder Leslie …