AL DHAFRA / WAM H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in Al ...
Read More »Dutch watchdog rules KLM’s ‘carbon zero’ ad is misleading
Bloomberg The Dutch advertising watchdog ruled that a KLM promotion telling customers they could fly carbon-emission free is misleading. The ad’s tag line, “Be a hero, fly CO2 zero,†is an absolute claim, the Dutch Advertising Code Committee said in a verdict seen by Bloomberg. As such, the company has the burden of proving the statement and didn’t meet that ...
Read More »