Bloomberg UK supermarket chain Iceland cuts vegetable prices to 1 penny per pack in a bid to woo shoppers squeezed by the rising cost of living. The company is cutting prices in the runup to the Easter holiday, it said in an emailed statement, and the online offer quickly became popular. Customers can buy any of the more than …

  Bloomberg E-commerce startup FirstCry.com is planning to file for an initial public offering in Mumbai as soon as this month that could raise about $700 million, according to people familiar with the matter. The online baby product marketplace is seeking a valuation of at least $6 billion, said the people, who asked not to be identified as the information …

  Bloomberg India’s central bank would have to gradually hike the benchmark interest rate to its highest in three years as it battles to curb inflation that’s hovering above its targeted range, economists said. The Reserve Bank of India (RBI) might change its stance to neutral from accommodative in the June policy, topping it up with a 25 basis points …