Bloomberg Startup airline Norse Atlantic ASA, which begins UK-New York flights, said it will rely on strict cost control and the strength of Europe-US travel to endure headwinds from spiraling inflation and slowing economies. The discount carrier, which operates Boeing Co. 787 jets from the failed trans-Atlantic arm of Norwegian Air Shuttle ASA, is starting off slow with a …

  Bloomberg Activewear brand Outdoor Voices Inc is exploring options including a potential sale. The closely held company is working with an adviser to study possibilities that also include raising new financing, said the people, who asked to not be identified discussing private information. Deliberations are at early stage and Outdoor Voices could decide against a transaction, the people said. …

  Bloomberg Joby Aviation Inc., the electric aircraft company working on flying taxis, has increased the size of its contract with the US Defense Department to as much as $75 million. The company plans to announce the new agreement. The California-based company makes electric-powered, vertical takeoff and landing vehicles, or eVTOLs. Its Defense Department deal, which runs through 2025, more …