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Sportifying fashion trends

DPA Puma is planning a turnaround in its fortunes and Rihanna is the key: the German sportswear brand wants to start appealing more to sporty and fashion-conscious women. Bjorn Gulden, the Norwegian chief executive who needs to get the company back on track after a slump in profits last year, sees great potential for growth in the women’s wear market. ...

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Japan’s marketing baits go cute and cuddly

Bloomberg In the battle for a slice of Japan’s 8.1 trillion yen ($72 billion) retail electricity market, the country’s biggest power companies are lining up against a cuddly bear, a fluffy white dog and a gorilla in a suit. As the country starts fully liberalizing its power market in April, new entrants are using so-called yuru-kyara to lure new customers ...

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UAE exchange refuses to rest on laurels

Ahmed Elfatairy / EMIRATES BUSINESS How do you evaluate the work of UAE Exchange in the local market? Whatis your growth rate? UAE Exchange is a leading remittance brand. In the UAE it enjoys about 55 to 60% market share. In 2015, we transferred US$13.40 billion from the UAE, registering a growth of 6.55% compared to 2014. We have close ...

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