Sunaina Rana / Emirates Business As digitalisation penetrates into almost every sector around the globe, companies in the MENA region are leaving no stone unturned to grab their space in the online world. Google Analytic estimates that MENA consumers are now relying more on their brands’ digital messages than before, to guide them through a purchase journey. It points ...

  ALKESH SHARMA / Emirates Business In a bid to tackle the crisis situation hovering over the Middle East’s mobile phone industry, vendors have strategically shifted their focus to low to mid-range devices. To beat the market plummet, they are offering consumers mid-range mobiles, falling in the price bracket of AED500 to AED800. Market reports say that most of the ...

  DUBAI / Emirates Business Emirates Green Building Council (EmiratesGBC), an independent forum aimed at conserving the environment by strengthening and promoting green building practices, underlined the measures that can be adopted to improve air quality and the role of Volatile Organic Compounds (VOCs) in adversely impacting green building design at its recent Networking Seminar. The discussion on ‘What’s in ...