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Super Mario Run’s strong debut clouded by revenue lag

  Bloomberg Super Mario Run, Nintendo Co.’s first full foray into the world of mobile gaming, might be encountering some growing pains. The game was at the top of download rankings in 68 countries, but was the highest grossing game in only 14, according to researcher SensorTower. Nintendo shares closed 4.2 percent lower in Tokyo, wiping out about $1.5 billion ...

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FB measurement mistakes test advertisers’ ardor

  Bloomberg Facebook Inc. built a colossal business based on measuring something older advertising methods cannot: the granular details about people. Two months ago, the company copped to a flaw in that measurement. Then Facebook did it again. And again. On Friday, Facebook revealed faulty metrics with Instant Articles, its mobile publishing system, the fourth disclosure of a measurement error ...

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Smiley faced success for Japan’s emoji creator

  Tokyo / AFP From a humble smiley face with a box mouth and inverted “V’s” for eyes, crude weather symbols, and a rudimentary heart — emoji have now exploded into the world’s fastest-growing language. There are now about 1,800 emoji characters — and counting. They cover everything from emotions and food to professions, are racially diverse and have become ...

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