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Splash ‘life after fashion’ campaign benefits underprivileged people

Dubai / Emirates Business A pioneering sustainability initiative introduced by leading retail brand, Splash, which encouraged householders to recycle their old clothes, resulted in over 11 tonnes of clothes being collected. Some of the collected items were distributed amongst underprivileged communities in Africa. The ‘Life After Fashion” campaign saw Splash working closely with UAE-based laundry firms to communicate message of ...

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Millennial loyalty isn’t enough: Brands want love

Bloomberg Gone are the days when the only goal of a company was to persuade you to buy its product. Now, making you feel kinship with a brand—even love—takes precedence. At least, that’s what a group of influential startups believe. Eyewear maker Warby Parker, makeup seller Glossier, mattress retailer Casper—all of these companies are “direct-to-consumer” brands largely born on the ...

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FAB surges as it seeks to raise foreign ownership

Bloomberg First Abu Dhabi Bank PJSC jumped on optimism the lender will follow regional peers and raise the foreign-ownership limit on its stock. The shares climbed as much as 5.8 percent in Abu Dhabi before paring gains to 1.8 percent. The ADX General Index added 0.6 percent, with FAB shares adding the most to the increase. The United Arab Emirates’ ...

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