Bloomberg Puma SE and Under Armour Inc. have switched sides. Helped by endorsements from Rihanna and Kylie Jenner, the German sportswear maker is in comeback mode. Its profits are reviving and its shares are surging — a mirror image to its similarly sized U.S. rival, which is reeling from a sales slowdown and a stock slump. Puma’s celebrity-fueled approach …

  Bloomberg Kenya’s government opposes using regulation to force East Africa’s biggest mobile operator Safaricom Ltd. to be broken up, after a draft study found the company is dominant in the country’s telecommunications industry, Information, Communications and Technology Secretary Joseph Mucheru said. The government disapproves of measures that would stifle innovation as it wants companies to expand by investing in …

  Bloomberg The Bank of Japan is caught in a quandary. To let bond yields rise or not. Governor Haruhiko Kuroda wants to make longer-maturity debt more attractive by letting yields move higher, yet doing so will put pressure on his efforts to keep 10-year borrowing costs close to zero. He will eventually have to raise the target rate, say …