As US political opposition hardens to TikTok, the globally popular video app from Beijing-based ByteDance Inc., some inside the company want to find ways to make the business appear to be less Chinese. That’s a smart move, aimed less at critics in Congress and more at two other East Coast power centers: Madison Avenue and Wall Street. TikTok delivers short, ...

Earlier this week, Bloomberg Opinion columnist Chris Bryant examined the ongoing troubles for advanced jet engines used on today’s commercial airliners. These engines now seem to be reaching their technical limits, and as Bryant says, we may be asking too much of the technology. That’s not great news for the companies making those turbines, or for those flying the aircraft. ...

The French government has made it clear what President Emmanuel Macron meant by a reform of the European Union (EU) accession process, which he sees as a prerequisite to the bloc’s further enlargement. The proposed process wouldn’t be much of an improvement on the current one; rather, Macron appears to be trying to drown the issue of further EU enlargement ...