Bloomberg Mogu Inc., a Chinese startup selling fashion and cosmetics online, is targeting a reduced valuation of $2 billion in its US initial public offering amid a market rout that has hit demand for tech stocks, people familiar with the matter said. More volatility could hit its ability to achieve the goal and Mogu is evaluating conditions, the people said, …

Bloomberg UK retailers made a faltering start to the fourth quarter as sales unexpectedly fell for a second month in October. The volume of goods sold in stores and online declined 0.5 percent from September, the Office for National Statistics said. The median forecast in a Bloomberg survey was for a 0.2 percent gain. Decline was largest in seven months …

Bloomberg American Airlines raised a stink over the US government’s refusal to give its logo copyright protection — and that may get results. The US Copyright Office has repeatedly deemed the airline’s flight symbol to be lacking in creativity, finally prompting the company to sue the head of the agency a month ago. A spokesman for the carrier said that …