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Netflix teen comedy helps Yakult yogurt drink fly off shelves

Bloomberg Dairy producer Yakult Honsha Co. is finding that the power of product placement is so potent it works even when it’s mistaken. Viewers of Netflix’s new romantic comedy, “To All the Boys I’ve Loved Before,’’ have noticed the main character’s sister drinking a yogurt out of a distinctive little bottle, and are talking about it on Twitter, according to ...

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Nafta do-over distracts from big trade problem

Canada to determine on new nafta developments

If President Donald Trump’s pronouncements are to be believed, the North American Free Trade Agreement (Nafta) between the US, Canada and Mexico will soon be replaced by a bilateral US-Mexico trade agreement, presumably with a US-Canada agreement to follow. The actual changes to US-Mexico trade rules don’t look very substantial. The new agreement essentially implements a partial minimum wage for ...

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Emerging market selloff looks contagious

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The difficulties for emerging markets have entered a new phase. What were once clearly country-specific crises, well contained within their borders, are bleeding across the world. To stem the slide in its currency Argentina raised its key rate to a whopping 60 percent last week, but the peso was still 30 percent weaker. Though Turkey is no closer to solving ...

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