ABU DHABI/WAM The UAE Government has launched the ‘Emirati National Identity Strategy’, developed in partnership ...
Read More »Kaepernick campaign created $43mn in buzz for Nike
Bloomberg The controversy surrounding Nike Inc.’s new Colin Kaepernick ad can’t be a surprise to the sportswear company. And in spite of the backlash, it’s probably pretty good for the brand. In less than 24 hours since Kaepernick first revealed the spot on Twitter, Nike received more than $43 million worth of media exposure, the vast majority of it neutral ...
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