Bloomberg Apple Inc is experimenting with iPhone marketing strategies it rarely uses — such as discount promotions via generous device buyback terms — to help goose sales of its flagship product. Company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October, about a month after the iPhone XS went on ...

Bloomberg Europe’s medicines watchdog is bracing to make do without one of its most trusted partners. The European Medicines Agency (EMA) stopped assigning work to the UK’s pharmaceutical regulator earlier this year, unsure whether the two organisations will need to stop collaborating after Britain leaves the European Union in March. Preparing for a potential split, the EU body has also ...

Bloomberg Microsoft Corp, which last year announced a plan to bring broadband to 2 million people in the rural US, is boosting the program to reach another 1 million customers across more states. The Microsoft Airband Initiative will now be in 25 states by this time next year, more than doubling the program’s original reach and adding states including California, ...