ABU DHABI/WAM The UAE Government has launched the ‘Emirati National Identity Strategy’, developed in partnership ...
Read More »Publicis to buy Alliance Data’s Epsilon for $4.4 billion in cash
Bloomberg Publicis Groupe SA agreed to buy digital marketing firm Epsilon from Alliance Data Systems Corp. for $4.4 billion in cash, propelling the French advertising group further beyond a weakening conventional ad business in its biggest takeover yet. Epsilon’s services span loyalty programs to email marketing and its Conversant unit collects consumer data including transactions, location and web activity. The ...
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