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ABU DHABI / WAM
Etihad Cargo on Wednesday celebrated its position as a market leader in the air cargo digitalisation and innovation community, six months after migrating to a new technology platform.
Last year, the carrier saw the introduction of several transformative programmes across its fleet and network, commercial and operational processes, and its physical and digital infrastructure. This culminated with the successful migration of the carrier’s front-end systems to the leading IBS iCargo solution in October 2018, and the launch of its online booking portal, www.etihadcargo.com.
Today, six months on, Etihad accepts 14.4 percent of its total bookings online, with the portal accounting for 16.4 percent of bookings in March 2019, surpassing all records of other cargo carriers during the same period.
Etihad Cargo now has over 6,000 unique registered users using the online portal every month, and the numbers are continuing to soar, with 18.2 percent of the bookings done online in the last week of March.
Building on this initial digital investment, the carrier also successfully completed trials for another major distribution channel using automated Freight Forwarder Messaging (FFR) to allow bookings to be instantly made and confirmed.