Emirati designers dazzle at Watch and Jewellery Middle East Show

SHARJAH/ WAM

A captivating showcase of handcrafted gold and diamond jewellery by twenty Emirati female designers has drawn significant attention at the 55th Watch and Jewellery Middle East Show, which concludes tomorrow at Expo Centre Sharjah.
These exquisite pieces were displayed under the “Emirati Goldsmiths” platform, an initiative by the Sharjah Chamber of Commerce and Industry (SCCI) aimed at empowering local designers and connecting them with over 500 regional and international exhibitors.
This year’s platform welcomed new designers from across the UAE, each presenting collections inspired by the country’s rich cultural heritage and natural environment. Crafted from gold and gemstones, many designs incorporated traditional “Talli” handicrafts in innovative, modern forms, blending heritage with contemporary artistry. Among the most talked-about creations were the “Zayed Lantern,” the “Palm Necklace,” the “Well” design, and the “Emirati Dama’a,” all recognised for their originality and exceptional craftsmanship.
Abdallah Sultan Al Owais, Chairman of the SCCI and Expo Centre Sharjah, reiterated the Chamber’s commitment to supporting young Emirati talents and enhancing their role in the national economy, particularly in the vibrant gold and jewellery sector. He noted that the “Emirati Goldsmiths” platform has become a strategic hub for nurturing female designers, with around 400 members from all emirates now part of the initiative.
Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, emphasised the event’s status as a leading destination for the jewellery and watch industry. He praised the remarkable participation of Emirati women this year, highlighting the artistic excellence and high calibre of their contributions.
Mona Sultan Al Suwaidi, Director of the Executive Office of the SCCI Chairman and head of the Emirati Goldsmiths Platform, expressed pride in the progress made by several returning participants. She explained that many of them have grown into key exhibitors and successfully launched brands that now hold strong positions in the local market. This, she noted, is a testament to the platform’s positive impact and its ability to support long-term professional development.
Mohra Al Muhairbi, founder of Noul Jewellery, made her debut at the show with distinctive pieces that blend traditional Emirati heritage with a modern flair. Her creations, including the “Zayed Lamp” and “Emirati Dama’a,” incorporated “Talli” motifs crafted in gold and adorned with precious stones.
Designer Sawsan Al Jaberi, based in Abu Dhabi, drew inspiration from the image of a water well to symbolise strength, depth, and hope. These values were reflected in her elegant jewellery crafted from 18-karat gold and carefully selected gemstones.
Mira Youssef Al-Muhairi, the youngest designer on the Emirati Goldsmiths Platform, presented a gold piece shaped like a palm tree. She was inspired by a visit to Khalid Lagoon in Sharjah, where the reflection of palm trees sparked the idea for a modern design that captures the beauty of the Emirati landscape.