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Bubbles in your coke may help save the planet

Bloomberg Climeworks AG is not the first company to figure out how to suck carbon dioxide out of the air. It may become the first to make money from it at an industrial scale. The Swiss company plans to remove 1,000 metric tons a year of the greenhouse gas from the atmosphere when its first commercial plant starts working this ...

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Sportifying fashion trends

DPA Puma is planning a turnaround in its fortunes and Rihanna is the key: the German sportswear brand wants to start appealing more to sporty and fashion-conscious women. Bjorn Gulden, the Norwegian chief executive who needs to get the company back on track after a slump in profits last year, sees great potential for growth in the women’s wear market. ...

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Japan’s marketing baits go cute and cuddly

Bloomberg In the battle for a slice of Japan’s 8.1 trillion yen ($72 billion) retail electricity market, the country’s biggest power companies are lining up against a cuddly bear, a fluffy white dog and a gorilla in a suit. As the country starts fully liberalizing its power market in April, new entrants are using so-called yuru-kyara to lure new customers ...

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