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Japan’s marketing baits go cute and cuddly

Bloomberg In the battle for a slice of Japan’s 8.1 trillion yen ($72 billion) retail electricity market, the country’s biggest power companies are lining up against a cuddly bear, a fluffy white dog and a gorilla in a suit. As the country starts fully liberalizing its power market in April, new entrants are using so-called yuru-kyara to lure new customers ...

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UAE exchange refuses to rest on laurels

Ahmed Elfatairy / EMIRATES BUSINESS How do you evaluate the work of UAE Exchange in the local market? Whatis your growth rate? UAE Exchange is a leading remittance brand. In the UAE it enjoys about 55 to 60% market share. In 2015, we transferred US$13.40 billion from the UAE, registering a growth of 6.55% compared to 2014. We have close ...

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World’s luxurious experiences at your fingertips

Our Correspondent / Emirates Business Eventissime By Julia, a brand new concept in organising VVIP luxury private events and the brainchild of Julia Baudin has enteredDubai. Julia is a well-known expert in events management with 25 years of experience in promoting France’s image globally and in managing luxury brands in France, USA & Hawaii, French West Indies, St Barthelemy amongst ...

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