ABU DHABI/WAM Under the patronage of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, ...
Read More »Japan’s marketing baits go cute and cuddly
Bloomberg In the battle for a slice of Japan’s 8.1 trillion yen ($72 billion) retail electricity market, the country’s biggest power companies are lining up against a cuddly bear, a fluffy white dog and a gorilla in a suit. As the country starts fully liberalizing its power market in April, new entrants are using so-called yuru-kyara to lure new customers ...
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