NEW DELHI / WAM Etihad Airways has signed a strategic codeshare agreement with Taipei-based STARLUX ...
Read More »Effie ranks firms based on communication efficacy
Dubai / Emirates Business Putting a spotlight on the marketing ideas that could work and encourage thoughtful dialogue about the drivers of marketing effectiveness, Effie Worldwide — a non-profitable organisation — has released an index ranking the companies, including UAE corporates, which are that creating the most effective marketing communications ideas around the world. “The Effies have been the ...
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