ABU DHABI/ WAM President His Highness Sheikh Mohamed bin Zayed Al Nahyan has received a ...
Read More »Reality or PR: Russia’s rising ‘soft power’ clout
Last this week, the London-based PR outfit Portland Communications released its second annual list of nations with the greatest magnitude of “soft power.†Relying on Joseph Nye’s traditional delineation of “soft power†– attraction as influence; the “pull†to hard power’s “push†– the group, patching together a supposed formula, claimed to reveal the 30 nations with the largest ...
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