RITIKA SHARMA / Emirates Business Keeping up pace with the latest trends in the field of marketing, UAE hospitality industry is testing out the benefits of video advertising. Brand experts in the country are claiming that video marketing will become a major content medium of communicating with consumers in the near future. One of the most talked about initiates ...

  DUBAI / Emirates Business The UAE will face the ultimate test of physical strength, stamina and mental grit when worldwide phenomenon ‘Tough Mudder’ makes its Middle Eastern debut from December 9-10 this year. Early bird registration exclusively for du customers opened on July 18 at www.toughmudder.ae and registration will open for all participants on Wednesday (July 20). Taking place ...

  ALKESH SHARMA / Emirates Business UAE’s construction and real estate sector is poised for sturdy growth over the next five to ten years, as the industry is exploring an already favourable Public Private Partnership (PPP) investment structure. However, at a time when many banks are shying away from giving easy loans, PPP model emerges as a boon in the ...