ABU DHABI/WAM Under the patronage of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, ...
Read More »FB measurement mistakes test advertisers’ ardor
Bloomberg Facebook Inc. built a colossal business based on measuring something older advertising methods cannot: the granular details about people. Two months ago, the company copped to a flaw in that measurement. Then Facebook did it again. And again. On Friday, Facebook revealed faulty metrics with Instant Articles, its mobile publishing system, the fourth disclosure of a measurement error ...
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