ABU DHABI / WAM Khalifa University of Science and Technology today announced it has jumped ...
Read More »Twitter turning into X is set to kill billions in brand value
BLOOMBERG It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it. Elon Musk decreed that Twitter’s product name would be changed to “X,†and that he is getting rid of the bird logo and all the associated ...
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